A thermosensitive adhesive label comprising a laminate film of a first film layer and a second film layer, and a thermosensitive adhesive layer on the surface of the second film layer side of the laminate, wherein the Bekk smoothness of the surface of the first film layer side of the laminate film is from 2000 to 20000 seconds, the Bekk smoothness of the surface of the second film layer side of the laminate film is from 800 to 20000 seconds, the contact angle with water of the surface of the second film layer side of the laminate film is from 20 to 80°, and the surface strength of the thermosensitive adhesive layer is from 0.6 to 1.8 kg-cm.