Disclosed is a method for tracking an interest of a first user within a panoramic visual content. The method comprises presenting the panoramic visual content to the first user on a display area of a device and determining a first view point within the panoramic visual content at a first timestamp, and a second view point within the panoramic visual content at a second timestamp. The method also comprises determining at least one orientation parameter for the first view point at the first timestamp and the second view point at the second timestamp relative to each other and computing the interest of the first user within the panoramic visual content using the at least one orientation parameter.