The present application provides an information pushing method and apparatus. The method comprises: collecting a pushing parameter of each piece of information pushed in a time segment T, the pushing parameter comprising information pushing time, an information pushing user, or the number of times of the information being accessed; determining, according to the collected pushing parameter, an information access parameter of each user in the time segment T, the information access parameter comprises at least: the number of times of the information being visited in the time segment T, an information access tendency, and time of a last access of the information in T, and the information access tendency being determined by the number of times of the information being accessed; and selecting, according to the information access parameter of each user in the time segment T, a target user meeting a requirement, and pushing information to the target user.