The social in line consumer interaction launch pad is a digital commerce service that integrates into digital social forums that allows users (e.g., consumers) to perform commerce functions within a social conversation (e.g., interaction) without leaving the social forums. The launch pad automatically determines whether the conversation is about a company, brand, product and/or service, and converts text entered during the conversation into a ‘hypertext link-mouse over-launch pad’ for users to view and respond to services related to the brand, product and/or service based context. The launch pad is implemented through alliances with social forum service providers and/or a web browser plug-in to tag input (e.g., free form text) within reviews, comments, and unstructured data, selectable to initiate an interaction and/or transaction with the company of the brand and/or product. The launch pad determines the content to provide based on context information and demographics of the author and/or recipient.