A display device includes a display panel including a display region and a driver driving each pixel of the display region in response to input image data. The driver calculates area characterization data indicating feature quantities of an image displayed in each of areas defined in the display region for each of the areas, based on the input image data and generates pixel-specific characterization data associated with each pixel by applying filtering to the area characterization data associated with the area in which each pixel is located and with areas adjacent to the area in which each pixel is located. The driver generates output image data associated with each pixel by performing a correction on the input image data associated with each pixel in response to the pixel-specific characterization data associated with each pixel and drives each pixel in response to the output image data associated with each pixel.