The invention relates to a method for generating content in augmented reality mode for an equipment item (E) situated in the real world, by employing a mobile terminal (1) provided with a screen (11), the method comprising: a step of determining an augmented reality database stored in an augmented reality server (S1), a step of reading, using the mobile terminal, a matrix code (20) or an electronic tag associated with said equipment item (E), said matrix code (20) or said electronic tag respectively coding or comprising an address linked to a content, a step of memorizing said address, a step of generating a graphical interface component (Wx) corresponding to said address allowing access to said content, a step of memorizing the graphical interface component (Wx) in the database (DB) stored in the augmented reality server (S1).