A sequential storage media system may include a head for reading or writing data to sequential storage media and a controller communicatively coupled to the head. The controller may be configured to control winding of a tape comprising cleaning media between reels of a cartridge comprising the tape in order to determine an occurrence of an event indicative of a need to clean a head of a sequential storage media system, issue to a user an indication of the occurrence of the event, determine an amount of cleaning for the head based on a bit error rate of input/output communication associated with the head, and responsive to receiving a cleaning cartridge in the sequential storage media system, clean the head of a sequential storage media system in accordance with the amount of cleaning by passing cleaning media of a cartridge over the head.