The present invention relates to an apparatus for vehicle driving assistance, including: a camera photographing a front of a vehicle; a traffic sign board sensing unit sensing a traffic sign board in front of the vehicle; a traffic lane sensing unit sensing a traffic lane in front of the vehicle; a vehicle sensing unit sensing a vehicle in front of the vehicle; a collision warning unit raising a collision warning; and a control unit determining a collision risk situation and controlling the collision warning unit to raise the collision warning when determining that there is the collision risk situation.