A computer implemented method and apparatus for managing software entitlements. The method comprises receiving a user request to enable access to a first software product that requires a special entitlement, wherein the user is entitled to access one or more second software products that require a corresponding one or more general entitlements, and wherein the first software product and the one or more second software products are resident in a memory accessible via a single access portal; verifying a user entitlement to the first software product requiring the special entitlement; and providing a license to enable access to the first software product that requires the special entitlement and the one or more second software products that require the general entitlement.