Invention Grant
- Patent Title: Dynamic reconfiguration of web pages based on user behavioral portrait
-
Application No.: US14158028Application Date: 2014-01-17
-
Publication No.: US09785966B2Publication Date: 2017-10-10
- Inventor: William Charles Minnis , Mark Nagaitis , Trevor Pokorney , Richard Cowin , Brian Gugliemetti , Steven Miers , Eric Schank
- Applicant: III HOLDINGS 4, LLC
- Applicant Address: US DE Wilmington
- Assignee: III HOLDINGS 4, LLC
- Current Assignee: III HOLDINGS 4, LLC
- Current Assignee Address: US DE Wilmington
- Agency: Amin, Turocy & Watson, LLP
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02 ; G06F17/30 ; G06Q30/06 ; G06F17/22 ; H04L29/08
Abstract:
A method is provided for determining a website user behavioral portrait based on navigation on the website and dynamically reconfiguring web pages based on those portraits. In accordance with the method, data relating to the progress of a user through a website is recorded, and an ongoing behavioral portrait of the user is built based on the data. The portrait is then used to dynamically reconfigure web content.
Public/Granted literature
- US20140201038A1 Dynamic Reconfiguration of Web Pages Based on User Behavioral Portrait Public/Granted day:2014-07-17
Information query
