Invention Grant
- Patent Title: Delivering targeted advertising to mobile devices
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Application No.: US11349037Application Date: 2006-02-06
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Publication No.: US09785973B2Publication Date: 2017-10-10
- Inventor: Preston Tollinger , Brent Dusing
- Applicant: Preston Tollinger , Brent Dusing
- Applicant Address: US CA San Jose
- Assignee: CELLFIRE INC.
- Current Assignee: CELLFIRE INC.
- Current Assignee Address: US CA San Jose
- Agency: McDermott Will & Emery LLP
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; G06F17/21 ; G06F17/24 ; G06F17/30 ; H04M3/487 ; G06Q20/38

Abstract:
A method for loading a layout with advertising item data is provided. Layout header data is parsed. A layout item object is then built. Global layout variables are replaced with values. Local layout variables are replaced with data from content objects. Displayed data is then created.
Public/Granted literature
- US20060190330A1 Delivering targeted advertising to mobile devices Public/Granted day:2006-08-24
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