Invention Grant
- Patent Title: Dynamic bidding and expected value
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Application No.: US14493315Application Date: 2014-09-22
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Publication No.: US09785975B2Publication Date: 2017-10-10
- Inventor: Jorey Ramer , Adam Soroca , Dennis Doughty
- Applicant: Millennial Media LLC
- Applicant Address: US MD Baltimore
- Assignee: MILLENNIAL MEDIA LLC
- Current Assignee: MILLENNIAL MEDIA LLC
- Current Assignee Address: US MD Baltimore
- Agency: Shook, Hardy & Bacon LLP
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; G06Q30/08
Abstract:
A system for receiving data associated with a mobile content is configured to calculate an expected value of the mobile content based at least in part on the data received, and determine a bid amount for a sponsorship of the mobile content based at least in part on the expected value.
Public/Granted literature
- US20150019329A1 Dynamic Bidding and Expected Value Public/Granted day:2015-01-15
Information query
