A method for multi-selection gifting, including identifying a mufti-selection gift, the mufti-selection gift comprising (i) a gift recipient, (ii) a plurality of gift choices, each gift choice being either an individual item of merchandise or a group of items of merchandise, and (iii) a designated maximum cost of gift choices that may be selected, and interactively guiding the gift recipient in selecting one or more of the plurality of gift choices without exceeding the designated maximum cost, including un-grouping a group of items in a gift choice into a plurality of individual items, and re-grouping a plurality of items into a group, if the plurality of items were originally part of the same group in the mufti-selection gift.