Method, computer program product, and system of visual identification of an item selected by a person during a transaction within an environment having a plurality of items. The method includes acquiring, using a visual sensor disposed within the environment, image information that includes at least a portion of the selected item, and analyzing the image information to determine a set of possible items for classifying the selected item. The method further includes selecting, based on personal profile information associated with the person, one of the set of possible items to thereby identify the selected item.