Embodiments are disclosed for scheduling and presenting notifications, via an in-vehicle computing system, to a driver of a vehicle. In some embodiments, a method for an in-vehicle computing system includes receiving data regarding a notification for presentation to a driver of a vehicle. The method further includes, based on a driver profile, adjusting a timing of presenting the notification to the driver via the in-vehicle computing system, wherein the driver profile is generated based on past driving behavior associated with the driver.