Methods, systems, computer readable media, and apparatuses for enabling chat sessions are presented. In response to detecting that a first user is viewing a first program, a chat invitation may be automatically transmitted to a second user. The chat invitation may identify the first user and the first program, and further may invite the second user to initiate a chat session with the first user. An updated chat invitation may be automatically transmitted in response to detecting that the first user has changed to viewing a second program, and a chat session that has been initiated may subsequently be transferred to another device. Content prioritization settings may be accounted for in transmitting one or more chat invitations, and before a chat invitation is transmitted, it may be determined that a sufficient amount of time has elapsed to suggest that the user will continue viewing the first program.