Disclosed is a content-view supporting system to recommend to a user a clear result of searched contents, based on a group of similar users' favorite programs, through a user-basis collaborative filtering process. The system selects similar users whose program view history is similar to that of a recommended user, maps the program view history in a collaborative filtering matrix registers, in the collaborative filtering matrix, a virtual user whose program view history includes a group of hit programs obtained based on a search condition served for realizing a predetermined search topic. The system also counts the numbers of reservations or views achieved by each user according to program content based on the program view history, in the collaborative filtering matrix, which counted numbers are set as matching numbers, and outputs a search result representing a recommendation list of the contents arrayed in the descending order of matching number.