A wireless power transmission system for wirelessly transmitting electric power from a power transmitting device to a power receiving device using magnetic field coupling between a power transmitting coil and a power receiving coil is provided. The power transmitting device includes a power transmitting circuit generating an electric signal for transmitting electric power, first and second power transmitting coils compatible with first and second transmission methods, respectively, a first magnetic substance on which the first power transmitting coil is placed, a second magnetic substance on which the second power transmitting coil is placed, and a power feeding surface on which the power receiving device is to be placed. First and second attachment surfaces of the first and second magnetic substances, respectively, are located on the lower side of the power feeding surface and arranged on a same plane surface parallel to the power feeding surface.