An apparatus includes a communication unit which communicates with a communication device, and can write data received from the communication device in a memory. The apparatus receives an operation request to the apparatus from the communication device, and stores the received operation request in the memory. The apparatus has a function of specifying a function corresponding to the operation request of a plurality of functions included in the apparatus in a state in which the operation request is stored in the memory. When the function is specified, and is not activated, the apparatus activates the function, and controls the activated function.