An alert generation method and system. The method includes receiving by a computer processor, alert data indicating filters for specified alert types associated with possible future events. The computer processor receives monitor definition data and media generated audio/video data; compares the alert data to the media generated audio/video data; determines a first alert type matches first audio/video data of the media generated audio/video data; and determines that the first audio/video data comprises a primary event. The computer processor broadcasts the primary event.