The present invention is a system and method of managing event-based people detection and tracking, the method including: capturing attributes of an event, people, timings, location, ambience and incidents; profiling people based on the event location, event timings, event ambience, and event incidents; categorizing people based on the profiling; generating user-defined rules detection and tracking of people; providing recommendations in connection with detection and tracking of people; and tracking the efficacy of the recommendations.