A system and method are disclosed for automating the provision of social media product recommendations in an electronic commerce environment. A user selects one or more products from one or more Pick Lists, which are a pictorial grouping of products that the user has selected, assembled and named. The user then selects a Pick Collage template, which is then populated with the selected product(s). Once populated, the Pick Collage template is processed to generate a Pick Collage, which provides a more stylized presentation of the selected product(s). Once generated, the Pick Collage is provided to a website associated with a merchant that provides the selected product(s).