Various embodiments described or referenced herein are directed to different devices, methods, systems, and computer products for providing information external to an organization in an information feed. A message may be received from an information service provider in accordance with a previously defined request. The defined request may include one or more parameters specifying requested data. The message may include data provided in accordance with the one or more parameters. The data in the message may be processed to create a data object. The data object may include at least a portion of the data provided in accordance with the one or more parameters. The data object may be stored in a database. The data object may then be provided for display on a display device in an information feed associated with the record.