Embodiments of the present invention provide a folding carton designed to accept a retractable panel. The retractable panel may contain written information that should stay with or otherwise connected to the packaging, rather than on a folded leaflet inserted inside the carton that may be displaced. The panel may be pulled from its fully inserted/retracted position (within the carton) out to an extended position, where the panel displays the information. Even in the extended position, however, the panel stays secured with the carton.