Methods and apparatuses are provided for setting shooting image capture conditions. A first touch input is sensed on a touch screen in an image capture mode. An area related to a first function is generated at a first position where the first touch input is sensed has occurred. A first area related to a second function is generated at the first position overlapping the area related to the first function, when the first touch input is held at the first position for at least a first period of time.