Screenshots in documentation are synchronized with product functionality. Documentation source relating to a product includes placeholders where screenshots of user interface views of the product are to be located. A placeholder includes a description or pointer to a description of how to generate the user interface view of the product associated with the screenshot. A new version of the documentation may be generated. The documentation source including placeholders is read. Placeholders in the documentation are used to generate a user interface view. The user interface view is captured as a screenshot. The screenshot is inserted in the new version of the documentation at the location of the placeholder used to generate the screenshot.