A gamut adjusting method fully expresses a dynamic range of a display gamut to display an image more naturally. With respect to a brightness signal of each primary color of an input image signal, a data translation unit executes a matrix calculation based on a translation matrix for conversion into an image signal for display control. A saturation calculating unit calculates saturation of the input image signal. When saturation is smaller than a threshold value, the data translation unit is set with a translation matrix such that a tone on the display corresponds to or approximates a tone of the input image signal. When saturation is greater than the threshold value and smaller than a maximum value, as the saturation increases, a translation matrix is switched such that a vector on a xy chromaticity diagram toward a tone on a display approximates a vector toward a tone for maximum saturation.