A cybersecurity training system uses lures and training actions to help train a user of an electronic device to recognize and act appropriately in situations that could compromise electronic device security. The system includes a library of cybersecurity training actions and a library of brand items. The system retrieves a template for a cybersecurity training action from the first library, automatically modifies the retrieved template to include a brand or branded content from the second library, and causes the cybersecurity training action according to the modified template instantiated with the branded content to be sent to the user's electronic device.