A method of managing, by a service provider, a program stored within a service provider network. Multiple multimedia devices are in communication with the service provider network. In accordance with one embodiment, a method for managing, by a service provider, a program stored within a service provider network includes determining a first number of subscriptions for the program. If the first number of subscriptions is less than a first threshold, at least a portion of the program is transmitted to at least a first multimedia device having a subscription for the program and the program is removed from the service provider network.