In an example, one or more computing devices operate to provide a context-aware reputation of a place, such as in relation to a human user. Context may include the user's identity and purpose, as well as environmental factors such as time of day, weather, and political drivers. The device may communicate with a server to receive globalized safety intelligence. When the user enters a zone, the device may determine a context-sensitive reputation, such as “Green,” “Yellow,” or “Red.” Depending on the reputation, the device may then take an appropriate action, such as warning the user or providing additional information.