The present invention relates to an electronic payment means activating method and an activating server thereof. In the electronic payment means activating method, a usage approval of the inactive electronic payment means is requested by using first identification information of the inactive electronic payment means and personal user information of the user terminal, the first identification information is authenticated to determine usage approval of the active electronic payment means, a class of a user is detected by using the personal user information, a first parameter value corresponding to the detected class of the user and a usage approval message are provided to the user terminal, the first parameter value is established in the user terminal, the electronic payment means is activated, and a fare according to the first parameter value is paid by the electronic payment means.