A device having user-selectable content includes a storage having the capacity to store pre-loaded content and a controller. The controller is operative to manage access to the pre-loaded content, by way of limiting the access to a user-selected portion of the pre-loaded content. The controller limits access subject to and performed according to an indication of an initial purchase transaction. Also provided is a controller that includes a processing unit and an interface to a memory. The processing unit is operative to manage access to pre-loaded content stored on the memory.