A method, system, and computer program product for data mining and analytics from social networking sites. One method commences upon receiving a social event from a first social networking site, classifying the social event to determine a social site action, and modifying at least some aspect of the social event to create a modified social event based at least in part on the classification. The modified social event is broadcasted to additional social networking sites. An incoming social event may be subjected to security processing before classification, and social networking sites to receive a broadcasted message may be determined based at least in part on the classification.