A disclosed information processing apparatus is provided with a camera function and has installed a general-purpose application and a special-purpose application. The information processing apparatus includes a reader configured to read a code structure imaged by the camera function to convert the code structure into a string having a first part and a second part, and a translator configured to translate the string. When the code structure is read by the general-purpose application, the first part of the string is translated as a URI via the general-purpose application to activate basic software function, and when the code structure is read by the special-purpose application, the second part of the string is translated via the special-purpose application to activate a function of the special-purpose application.