The system and method identify contact information for a first party. The contact information for the first party includes a plurality of communication endpoints of the first party and a plurality of communication applications for the plurality of communication endpoints of the first party. For example, the plurality of communication endpoints may be a home phone and a cell phone of the first party. The plurality of communication applications may be voice, video, text, and/or virtual reality applications of the first party. An electronic communication request is received from the first party to the second party. In response to receiving the electronic communication request from the first party to the second party, a first communication endpoint of the plurality of communication endpoints for the first party and a first communication application of the plurality of communication applications of the first party is selected based on a rule.