A head-up display device including a screen; a projector that projects a visual image to the screen using a projection lens; an image generator that generates a virtual image of the visual image to be visually recognized by a user from the visual image projected to the screen; and a processor that is programmed to: decide a position at which the virtual image is generated; and move the projection lens and the screen in a front-rear direction along an optical path, wherein the processor moves the projection lens and the screen along the optical path based on the position decided.