Location information of first and second mobile terminals may be received at an application server. Location information may include a cellular position and/or a Wi-Fi access point identifier. It is determined whether the first mobile terminal is in a same short-range wireless transmission area as the second mobile terminal based on a comparison of the first location information with the second location information. An instruction is sent to the first mobile terminal instructing the first mobile terminal to send a notification addressed to the second mobile terminal using a short-range wireless transmission protocol responsive to a determination that the first mobile terminal is in the same short-range wireless transmission area as the second mobile terminal.