An image forming apparatus operable in a first power state and a second power state in which power consumption is lower than in the first power state includes a return notification unit that outputs a return notification aggregating return factors in a case where at least one of a plurality of predetermined return factors causing the image forming apparatus to return to the first power state from the second power state has occurred in the second power state, a retaining unit that retains a return factor, and a control unit that returns the image forming apparatus to the first power state from the second power state according to the return notification and acquires the return factor retained by the retaining unit.