A smart bracelet display control system and a smart bracelet. The smart bracelet display control system comprises a processing module, a position detecting module, a displaying module and a storing module, the position detecting module is configured to detect current position information of itself; the storing module is configured to store a correspondence relationship between set position information of the position detecting module and a display position of the displaying module; the processing module is configured to determine a current display position of the displaying module according to the correspondence relationship and the current position information; and the displaying module is configured to display content to be displayed according to the current display position. The present disclosure does not need a user to rotate the bracelet to change the position of the display screen, and is capable of facilitating the user to view the display content.