A method for controlling messages between communicating entities (CE) having computing devices, each CE sending messages to other neighboring CE with a entity-dependent message rate (CEMR), and with an entity-dependent transmission power, the messages being transmitted via one or more channels having a maximum channel capacity, and the CEMR defining a rate interval between a minimum and maximum rate, includes determining the CEMR within the rate interval by: (a) using a utility function for each CE; b) assigning an initial price for each CE; (c) adjusting the CEMR of each CE accounting for received prices of other CE; (d) computing a new price for each CE based on difference between initial price and available channel load for respective CEs; and (e) checking a termination condition for the difference and if unfulfilled, use the new price as initial price and repeat (c)-(e) until a termination condition is fulfilled.