A device may receive a request to establish a virtual theater. The device may provide, to multiple user devices, information regarding a transaction and one or more playback options for the virtual theater. The transaction may relate to establishing the virtual theater. The device may receive, from the multiple user devices, playback preference information based on the one or more playback options. The device may establish the virtual theater based on receiving the playback preference information and based on providing the information regarding the transaction. The device may provide, to the multiple of user devices, media content via the virtual theater based on the playback preference information.