Optimizing a plurality cell sites or sectors in a wireless network includes calculating modifications to a plurality of network parameters for optimizing wireless network performance; evaluating the modification groups to determine conflicts between modifications for a same network parameter; and eliminating the conflicts between modifications for the same network parameter within the modification groups. The modification groups are used to alter at least one network parameter of the critical cell sites or sectors, or of a best neighbor cells sites or sectors for achieving a desired improvement in communications within the wireless network. Optimization is further enhanced by determining the best previous modifications to the wireless network when performance continues to be degraded. Altering wireless network parameters of the critical cell sites or sectors, or the best neighbor cell sites or sectors is performed continuously using the stored modification groups until the desired improvement in communications in the wireless network is achieved.