A holding arrangement has a frame connected to a mounting element for vertically mounting the arrangement, and one or more holding elements on the frame for receiving and retaining packages. Each holding element has a first section that supports a side of a package, a second section that supports a bottom of the package, and a front section that is substantially parallel to the plane formed by the second section and that supports a side of the package provided with an opening. The first and second sections form an angle of substantially 90 degrees, and the second section forms an angle exceeding 100 degrees with a rear plane of the frame. A package can be positioned in each holding element so that its side with the opening is positioned in an upwardly, outwardly inclined plane with respect to the rear plane or a vertical plane of a mounted holding arrangement.