The invention concerns a method and/or a system for personalizing substrates and/or preparing substrates before gold-plating. In particular, the invention consists of a printing method comprising a step in which the substrate is subjected to inkjet printing followed by a gold-plating step in which the regions of the substrate to be gold-plated are brought into contact with the gold-plating leaf, characterized by an additional step performed prior to the gold-plating step and which consists in the preparation of the substrate.