A vehicle head-up display arrangement is provided that may include a projection unit, a vehicle driver eye position estimation unit and a detecting unit arranged to detect traffic signs and their location in relation to the vehicle, and a processing unit arranged to determine a content of the traffic signs. The processing unit is further arranged to determine relevance of content of the traffic signs. The projection unit is arranged to project light onto one or more areas of the windshield in line with the estimated eye position of the vehicle driver and traffic signs determined to have content not being relevant, such that these traffic signs, at least partially, are covered from the estimated eye position of the vehicle driver.