A deployable and concealable camera apparatus is provided. The present invention includes a housing a motor, an actuator and a camera. The housing is disposed beneath an automobile fixture, such as a dashboard or vehicle instrument panel. The actuator is driven by the motor. The motor and the actuator move the camera to a deployed state and a retracted state when activated. The deployed state includes the camera extending through an aperture formed in the automobile fixture and extending substantially beyond the automobile fixture. The retracted state includes the camera disposed substantially beneath the automobile fixture.