An exhaust gas discharge inducing apparatus installed at the end of an exhaust pipe of a vehicle. The exhaust gas discharge apparatus includes: two or more driving wind intake sets installed at a lower part of a vehicle to collect a driving wind generated during running of a vehicle and guiding the collected driving wind into an induction cover of the discharge inducing device mounted onto the end portion of an exhaust pipe through a driving wind passage pipe; and a discharge inducing device includes an exhaust gas passage pipe, a driving wind connection passage, and an induction cover. The exhaust gas passage pipe is connected to the exhaust pipe, and includes a plurality of exhaust gas outlets disposed at the end portion thereof.