An image forming apparatus includes: an image forming unit that includes a developing device which performs development with a toner having a metal color which contains a flat metal pigment and a developing device which performs development with a toner having another color other than the metal color which does not contains a flat metal pigment, and forms a toner image on a recording medium; a fixing unit that fixes the toner image formed on the recording medium; and a controller that controls the image forming unit and the fixing unit such that a toner image is formed of the toner having the metal color and fixed on one surface of a film, and controls transport of the film as defined herein.