Output devices or systems, such as televisions, speakers, projectors, or output controllers, are herein disclosed and enabled for receiving digital content from a digital content service operated, at least partly, over the Internet. The disclosed output device includes wireless communication circuitry and an interface. To set up the output device for receiving and playing digital content, the output device first receives, via the interface, security information, then establishes a wireless local area network connection employing the received security information. Subsequent to having established the wireless local area network connection and using the wireless communication circuitry, the output device connects to a server over a network for downloading and installing software applications or software components for upgrading or modifying the capabilities of the output device. Thereafter, the output device is setup for receiving the digital content from the digital content service using the downloaded and installed software components.