Aspects of the present invention include a display control device comprising a determining unit configured to determine an orientation of a real object in a real space image. The device may also comprise a control unit configured to select between first and second orientations of a virtual object based on the real object orientation, one of the first or second virtual object orientations aligning the virtual object with the orientation of the real object, and output an image of the virtual object based on the selected orientation, for display on an associated display device.